Victor.Ijomah
All roles
Available for UK in-house consulting engagements

In-house SEO consulting for the AI Search era.

I'm Victor Ijomah. I embed with in-house teams for defined engagements: three to six months, shipping the technical SEO and AI Search work you do not have time to ship internally. Based in the UK, available now.

Experience4+ years hands-on
Engagements3 to 6 months
Start timeWithin 2 weeks
Right to workUnited Kingdom

The role, as I see it

What an In-House SEO Consultant actually delivers.

An In-House SEO Consultant embeds with your team for a defined period to ship the work that is currently blocked, missing, or stuck in someone's backlog. Not a presentation. Not a slide deck. Actual work, written up so the team can run with it after I leave.

In practice, that looks like:

  • Embedding with the existing team in the same tools and rhythms: Slack, sprints, standups, whatever you use
  • Running diagnostic audits and turning them into shipped fixes, not just findings
  • Owning specific technical or AI Search workstreams the team has not had capacity to start
  • Documenting everything so the work survives my departure
  • Onboarding or training the eventual permanent hire where that is the plan
  • Reporting in the team's normal cadence, not a separate consultant track

The mode of working is different from a permanent role. I am there to ship, transfer, and exit. The best consulting engagements end with the team being able to do what I came to do, without me. That is the goal.

What I bring

01

Embeds and ships, fast.

No three-month warm-up. I work in your tools, your rhythms, your sprints from week one. By the end of week two there should already be shipped work to point at, not just an audit document waiting for sign-off.

02

Already operating in AI Search.

llms.txt, AI crawler management, entity optimisation, schema for citation. These are the standards moving fastest right now, and most in-house teams have not started on them. I bring this workstream in-house with practical work and clean documentation.

03

Ships work, not reports.

My deliverables are merged pull requests, shipped schema, fixed crawl issues, validated llms.txt files. Reports exist to document what was done, not to sit on a shared drive untouched. Most consulting engagements over-index on findings and under-deliver on fixes. Mine do not.

04

Documentation built to transfer.

Everything I build is written up so the in-house team can run with it after I leave. Technical SEO Library habits applied internally: clear audits, replicable processes, onboarding-ready handover docs. Critical when the engagement is finite by design.

The stack

Tools and platforms I work with daily.

Crawling and indexing

Google Search ConsoleBing Webmaster ToolsScreaming FrogSitebulbCloudflare

Analytics and reporting

Google Analytics 4Looker StudioBigQuery

Schema and structured data

Schema.org vocabularyJSON-LDYoast SEORankMathSchema App

Research and benchmarking

AhrefsSemrushMozSimilarWeb

Log file analysis

JetOctopusCustom BigQuery pipelinesSplunk basics

AI Search and AI crawlers

llms.txtai.txtGPTBot, ClaudeBot, PerplexityBot rule managementManual citation tracking across ChatGPT, Claude, Perplexity

Selected work

Recent Technical SEO projects.

/feature-a/use-case/solutionuncrawled
SSR rollout →
/feature-a  ✓/use-case  ✓/solution  ✓indexed
B2B SaaS · 40k monthly users

Crawl efficiency audit and render fix

Six-week consulting sprint to diagnose and unblock indexation problems. Diagnosed the client-side render issue via Search Console and Screaming Frog rendering comparison, partnered with the engineering team on SSR rollout for the highest-value templates, and left full documentation behind.

Outcome

Indexed page count up 4x in one quarter, organic visibility followed.

{
"@type": "Article",
"author": {...},
"publisher": {...},
"sameAs": [ … ]
}
Content Publication · 200k monthly visits

Schema migration for AI Search citation

Four-month engagement to lead the schema migration end-to-end. Designed the richer Article + Author + Organization graph, wrote implementation specs for the development team, oversaw rollout in stages with citation tracking, and handed the maintenance playbook to the in-house team on exit.

Outcome

Citation appearances in ChatGPT and Perplexity went from rare to weekly within the tracking window.

/products/shoes
├─?color=red✓ canonical
├─?color=red&s=8✗ blocked
├─?s=8&color=red✗ blocked
└─?brand=nike✓ allowed
E-commerce Brand · 1,200 SKUs

Faceted navigation crawl budget recovery

Consulting sprint focused on faceted nav crawl waste. Mapped the waste via log analysis, designed the robots and canonical strategy, briefed the development team on each branch implementation, and handed the in-house SEO team a strategy doc for ongoing maintenance.

Outcome

Crawl waste cut by 78%, important product pages re-prioritised by Googlebot within weeks.

Where this role is heading

Why consulting matters more, not less, as AI Search grows.

Classical SEO had one consumer of structured data: Googlebot. AI Search adds GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, and a growing list of crawlers that read sites with different rules and produce different outputs.

Each one needs technical accommodation: schema that survives different parsers, llms.txt that declares intent, log analysis that distinguishes them from each other, crawl rules that allow the ones you want and block the ones you do not.

This work is moving fast enough that waiting six months to find the perfect permanent hire is a strategic mistake. Consulting fills the gap. Get the work shipped now, recruit the permanent hire properly, hand it off cleanly.

Engaging me as a consultant means buying capacity at the moment you need it most. I can be in your tools next week, shipping the work that compounds, while you take your time getting the permanent hire right.

Continuous learning

Confidence comes from competence.

So I completed every major SEO course in the field. Each one verifiable.

Kristina Azaranko

Tech SEO Pro

Ahrefs

Academy Certification

Moz Academy

SEO Essentials

Semrush

Academy Certification

HubSpot Academy

SEO 2

HubSpot Academy

SEO 1

Plus broader marketing credentials: Google Fundamentals of Digital Marketing, Google Online Marketing Fundamentals, HubSpot Inbound Marketing.

Recommendations

From people who have shipped work with me.

Victor took our crawl efficiency issues seriously and shipped fixes inside two weeks that previous consultants had told us would take months. The reporting was clear and the team trusted him from day one.

LM

Laura Mitchell

Head of Growth, B2B SaaS Platform

Working with Victor on our SSR rollout was rare. He understood our codebase, knew exactly what SEO needed, and translated between the two without friction. Most marketing people slow engineering down. He sped us up.

MT

Marcus Tate

Senior Engineer, SaaS Platform

We brought Victor in for a schema migration on our editorial platform. Six weeks later we were being cited in ChatGPT responses for the first time. Specific, technical, gets the work done.

RA

Rachel Adeyemi

Editorial Director, Content Publication

Victor publishes some of the clearest writing I have read on llms.txt and AI crawler management. I have sent his posts to clients more than once when explaining what is coming next in search.

TA

Tobi Adekunle

SEO Consultant, Independent

Victor approached his M.Sc dissertation with rigour and a practical focus that stood out across the cohort. His grasp of Technical SEO concepts was notable.

CB

Dr. Catherine Bell

Course Leader, Digital Marketing M.Sc, University of Chester

Recommended reads

From the Library.

Common questions

Things hiring managers usually ask.

Three to six months, four days a week embedded with your team, working in your tools and rhythms. We define the scope upfront with clear deliverables and a written exit plan that includes documentation handover and (where relevant) onboarding the permanent replacement.

Within two weeks of an agreed scope and signed engagement letter. No notice period for consulting work.

No. I hold right to work in the United Kingdom. No sponsorship required.

Open to all three. Most engagements work well as primarily remote with on-site days for kickoff, key reviews, and final handover.

Shipped work, not slide decks. Schema implementations live on the site, crawl issues resolved and validated, AI crawler rules deployed, technical SEO docs written for the team. The audit report is a starting point, not the deliverable.

Yes, and this is one of the strongest reasons to engage me. I can run the function while the permanent hire is being recruited, then spend the final weeks transferring everything I built and the context around it. Better than a cold start for the permanent hire.

Yes. Several have led to permanent conversations. Open to that if it makes sense for both sides, but I do not enter consulting engagements with that as the agenda. The goal is to ship great work first.

Engagement-based, scoped to outcomes rather than hours where possible. Day rates and project pricing are discussed during the scoping conversation.

Have a scope in mind?

Download the CV for full work history, or book a 30-minute scoping call to walk through what you need.