I'm Victor Ijomah. I work specifically on the AI Search layer: llms.txt implementation, AI crawler management, entity optimisation, and schema designed for citation. Most SEO teams are still learning what these mean. I have been building for them since they started emerging. Based in the UK, available now.
The role, as I see it
An AI Search Specialist owns the new layer of search work that did not exist three years ago: making your content discoverable, parseable, and citable by AI search engines. The role sits adjacent to technical SEO but is not the same. AI crawlers behave differently, measure differently, and respond to different signals than Googlebot.
In practice, that looks like:
It is the role that did not exist on most org charts in 2023, but will be standard by 2027. Hiring one now means hiring someone who has been in the work since before it was a category.
What I bring
llms.txt, AI crawler management, entity optimisation, schema for citation. I have been working with these tools and standards from when they were experimental drafts to where they are now. The depth comes from time spent, not from a course completed last month.
Classical SEO optimises for clicks. AI Search optimises for citation: getting your content quoted in ChatGPT, Perplexity, and Claude responses. The technical work is different, the measurement is different. I do both, but I lead with citation thinking because that is where attention is moving.
Most teams have not even checked which AI bots are crawling their site. I do that with log analysis as a starting point on every engagement. From there: GPTBot rule management, Google-Extended decisions, ClaudeBot tracking. The bot rules layer is where most AI Search readiness is won or lost.
I publish weekly at the Technical SEO Library, specifically on AI Search topics. That habit forces me to clarify my own thinking and pressure-test it with the wider community. The work I deliver is well-documented because the documentation has already been drafted in public.
The stack
Selected work
Where this role is heading
Three years ago, llms.txt was a proposal. AI crawlers were rumours. Citation in chat responses was an edge case. None of that is true now. AI Search has become a primary discovery surface alongside Google.
The technical work to be visible in this layer is specific: llms.txt that declares intent properly, schema that survives AI parsing, log file analysis that tracks who is reading your site and what they are doing with it, entity work that helps AI engines understand your brand.
Most teams have not started on this work. The teams that have started often started six months ago and are still working out where the leverage is. The teams that hire specialists who already know the territory are pulling ahead, and will keep pulling ahead.
This is the work I have been building for. Hiring me means hiring someone who has been in the AI Search work since before there was a name for it.
Continuous learning
So I completed every major SEO course in the field. Each one verifiable.
Tech SEO Pro
Academy Certification
SEO Essentials
Academy Certification
SEO 2
SEO 1
Plus broader marketing credentials: Google Fundamentals of Digital Marketing, Google Online Marketing Fundamentals, HubSpot Inbound Marketing.
Recommendations
Victor took our crawl efficiency issues seriously and shipped fixes inside two weeks that previous consultants had told us would take months. The reporting was clear and the team trusted him from day one.
Laura Mitchell
Head of Growth, B2B SaaS Platform
Working with Victor on our SSR rollout was rare. He understood our codebase, knew exactly what SEO needed, and translated between the two without friction. Most marketing people slow engineering down. He sped us up.
Marcus Tate
Senior Engineer, SaaS Platform
We brought Victor in for a schema migration on our editorial platform. Six weeks later we were being cited in ChatGPT responses for the first time. Specific, technical, gets the work done.
Rachel Adeyemi
Editorial Director, Content Publication
Victor publishes some of the clearest writing I have read on llms.txt and AI crawler management. I have sent his posts to clients more than once when explaining what is coming next in search.
Tobi Adekunle
SEO Consultant, Independent
Recommended reads
Full walkthrough of the emerging standard for declaring AI crawler intent. Syntax, validation, common mistakes, and how to ship it.
Read articleA contrarian look at default Yoast configuration choices that block GPTBot, ClaudeBot, and CCBot without flagging it to site owners.
Read articleBeyond basic Article schema. What entity structures, sameAs links, and citation-friendly markup actually surface in ChatGPT, Perplexity, and Claude responses.
Read articleCommon questions
Four weeks notice from my current role. Available to begin within four weeks of an accepted offer.
No. I hold right to work in the United Kingdom. No sponsorship required, now or in future.
Open to all three. Currently based in the UK. Comfortable with travel for on-site days where the role requires it.
It is becoming real. Three years ago, no one had this title. Now it appears in growth teams at media companies, e-commerce brands, and B2B SaaS, anywhere search visibility matters. The job is real because the work is real, and the measurement is becoming clearer every quarter.
Citation appearances first: how often is your content quoted in ChatGPT, Perplexity, Claude, and Google AI Overviews. Traffic from AI surfaces second. Entity strength third (knowledge graph presence). All three are improving as standards mature, and the measurement playbook is getting clearer every month.
Reading the actual specs as they emerge, talking to other practitioners, running experiments on my own properties. I publish what I learn at the Technical SEO Library so the thinking stays sharp. Most of the field is still working out what to measure. Being early helps with that.
Both. Permanent is my preferred path for the next two-plus years. Open to contracts of six months or longer where the work is the right fit, especially for focused AI Search rollouts.
Yes. The recommendations above are a preview. Full references with direct contact details are available on request after an initial call.