I am Victor Ijomah. I help brands get crawled, indexed, and cited across Google and the new AI search engines. The work is boring on the surface and compounds underneath.
Based in Liverpool, UK. Master's in Digital Marketing from the University of Chester. Writing daily at the Technical SEO Library.
How I got here
My first tech blog went live on 23 May 2018. No plan, no audience, no idea what I was doing. Nobody was reading, so I started learning about search.
That is how SEO found me. Bit by bit, post by post, I picked up keyword research, on-page basics, schema markup, and the strange world of how Google decides what to show. The more I learned, the more obvious it became that everything else I was building online sat on top of search.
A Master's at the University of Chester gave me the strategic frame. Brand, behaviour, measurement. But the bit that kept pulling me back was the technical side. The way crawl, index, render, and structured data actually work when you look closely. The work most marketers handed to developers and most developers handed to nobody.
Then AI Search showed up. ChatGPT, Perplexity, Claude, Gemini. New crawlers, new retrieval, new rules. Most of the SEO world was still arguing about whether it mattered. The technical SEO toolkit was already the most direct way in. Schema, llms.txt, entity optimisation, log analysis. The quiet work I had been doing for years was suddenly the centre of where search was heading.
So that is what I do now. Technical SEO for the AI Search era. Boring on the surface. Compounding underneath.
What I focus on
Six areas where I go deep. Each one has its own Services page with the full breakdown.
What I believe
The discipline is measurable, defendable, and built on systems. Anyone selling shortcuts is selling air.
If a competitor reads the blog and copies the playbook, they still cannot replicate the rigour. The notes are the moat.
Schema, crawl, entities, structured data. The toolkit has not changed. The pressure on it has.
Every recommendation comes with a way to verify it. Opinions without data are noise.
I would rather be the person you call for one specific problem than the generalist who does a bit of everything.
Credentials
A snapshot of formal training so far, what I am studying next, and where I have spoken on tech and marketing.
Foundations of Project Management
McKinsey & Company
Forward Program
HubSpot Academy
Inbound Marketing
HubSpot Academy
SEO 1
HubSpot Academy
SEO 2
Online Marketing Fundamentals
Fundamentals of Digital Marketing
On a mission to collect the proper SEO certifications from the people who actually move the field. Real progress, updated as I move.
90%
35%
20%
15%
Tracking the talks, lectures, panels, and places that have hosted me along the way.
Tech and marketing
Tech and marketing
Tech and marketing
Tech and marketing
More on the way.
Want to host me? Get in touch
The foundation
My faith is the foundation for how I show up, the standards I hold, and the way I treat the people I work with. The work matters, the discipline matters, but it all sits on something steadier than my own effort.
“Trust in the Lord with all your heart, and lean not on your own understanding. In all your ways acknowledge Him, and He shall direct your paths.”
Proverbs 3:5,6