Content & Strategy
On-Page SEO
Title tags, headings, schema, internal links, and the entity structure that lets AI engines extract and cite your content. Page-level optimisation for both Google rankings and AI Search citations. Audit, prioritise, and ship across your most important pages.
Deliverables
On-page audit per priority page
Element-by-element audit covering title tags, meta descriptions, heading hierarchy, schema, internal links, alt text, canonicals, and Open Graph. Documented per page with specific fixes.
Title and meta optimisation
Rewritten where weak, restructured where misaligned to search intent, scaled to your priority page set. Built for click-through, not just keyword stuffing.
Heading and content structure
H1 to H4 hierarchy that reflects topic structure clearly. Sections that AI engines can extract individually. Key facts surfaced where they can be cited cleanly.
Schema and entity attribution
Page-level schema (Article, Product, FAQ, HowTo, Breadcrumb) plus entity attribution that ties the page to recognised concepts. The structure that turns content into citation-ready data.
Strategic internal linking
Internal links built as a topical authority graph, not just navigation. Hub-and-spoke patterns that signal subject expertise to both Google and AI engines.
AI citation readiness check
The layer most on-page services skip. Per-page validation that AI engines can extract entities, parse structure, and cite the content correctly when users ask related questions.
Process
Discovery call
Thirty minutes. We walk through your page set, the priority pages, your CMS, and your current state. By the end I know the scope: which pages are in, what platform constraints exist, and whether the work is one-off or rolling.
Priority page audit
One to two weeks. Element-by-element audit per priority page: title, meta, heading hierarchy, schema, internal links, alt text, canonicals, Open Graph. Each finding documented with the specific change required.
Strategy and fix sequencing
Prioritised fix sequence: which optimisations ship first (highest impact, lowest effort), which follow, and which need engineering partnership. Documented so your team can plan capacity.
Implementation alongside your team
On-page changes shipped page-by-page. I work directly in WordPress, Shopify, Webflow, or most CMS platforms. For framework-based sites, I scope template work with engineering and write the metadata, schema, and copy fixes.
AI citation validation and handover
Post-deploy testing: AI engines extracting entities correctly, page structure parseable, citations appearing for relevant queries. Documented runbook for your team to maintain on-page discipline on new content.
Packages
On-Page Audit & Strategy
From £1,800
Document the gaps and plan the fixes
2 to 3 weeks
- On-page audit across your priority page set (typically 20 to 40 pages)
- Element-by-element findings per page
- AI citation readiness assessment per page
- Prioritised fix sequence with engineering effort estimates
- Documented framework your team can apply to new pages
Audit & Implementation
From £5,000
End-to-end on-page SEO work shipped page by page
4 to 8 weeks
- Everything in the audit and strategy
- Title, meta, and heading optimisation shipped
- Schema deployed across priority pages (Article, Product, FAQ, HowTo, Breadcrumb)
- Internal linking rebuilt as a topical authority graph
- AI citation validation post-implementation
- Documented runbook for ongoing maintenance
Ongoing On-Page Optimisation
From £700/month
On-page discipline that scales with your content
Monthly cadence
- Monthly on-page review covering new and updated pages
- AI citation tracking on priority pages
- Schema validation across the site
- Quarterly internal linking and content structure reviews
- Direct email access for on-page SEO questions
Case Studies
Halewood Editorial
On-page rebuild across an editorial portfolio
Editorial publication had inconsistent on-page work across their priority articles after years of CMS changes. Audited 60 priority pieces, rebuilt title and meta strategy, restructured headings for AI extraction, deployed Article schema with proper author attribution. Citations followed within 90 days.
Outcome:
Cendric
Pillar page restructure for B2B SaaS topical authority
B2B SaaS had a strong pillar piece but flat internal linking around it. Rebuilt the hub-and-spoke architecture: pillar page reoptimised, supporting cluster articles structured for entity reinforcement, internal links rewritten as a topical graph. Within 60 days the pillar was ranking page-one and being cited by Perplexity for the parent query.
Outcome:
Brixley & Co
On-page work across product and category pages
DTC lifestyle brand needed on-page optimisation across product and category pages without disrupting brand voice. Restructured titles, meta, and headings to align with shopper intent, deployed complete Product schema, rebuilt category page introductions for AI Search extraction. Category-level AI citations appeared within two months.
Outcome:
FAQs
What is the difference between on-page SEO and technical SEO?
Technical SEO is about how your site works for crawlers (rendering, crawl budget, indexation, site architecture). On-page SEO is about how individual pages communicate their content (title tags, headings, schema, internal links, content structure). They overlap on schema and internal linking. We work across both layers and clarify scope per engagement.
How is your on-page work different from what an SEO tool tells me?
Tools surface obvious issues: missing title tags, short meta descriptions, missing alt text. They do not assess whether your title actually matches search intent, whether your heading structure tells the topic story cleanly, whether your schema reflects your real content, or whether AI engines can extract and cite your pages. The audit is human work informed by tools, not the tool output relabeled.
Will you write code, or just specify changes?
Both, depending on the platform. In WordPress, Shopify, Webflow, Ghost, or most CMS platforms, I work directly: writing the title and meta, editing the schema, restructuring the headings, fixing internal links. For framework-based sites (Next.js, custom React, headless setups), I scope template-level work with your engineers and write the per-page metadata and content fixes myself.
How do you decide which pages to prioritise?
Three factors. First, current performance gap (high-quality content that is underranking). Second, traffic potential (pages targeting valuable queries). Third, citation opportunity (pages targeting topics where AI engines currently cite weaker competitors). The priority list comes from the audit, not from instinct.
How many pages can you work on in one engagement?
Depends on engagement size. The Audit and Strategy tier typically covers 20 to 40 priority pages. The Implementation tier scales with scope; we have shipped full on-page rebuilds across 60 pages in a single engagement. Larger sites usually run as ongoing engagements rather than one-offs.
Do you handle pages I write going forward?
In the ongoing engagements, yes. New pages get reviewed against the on-page framework as they ship. The runbook also gives your team the checklist to apply themselves so the on-page discipline does not depend solely on me.
How long until I see results from on-page work?
Google ranking changes typically show across 2 to 8 weeks for pages where on-page was the actual constraint. AI citations appear on slower timelines, often 60 to 120 days, as engines accumulate signals. Pages where on-page work was not the constraint (technical issues, weak content, weak authority) need additional work before showing improvement.
Do I keep the documentation and runbook?
Yes. Everything I deliver is yours: the audit, the fix specifications, the deployed code, the schema templates, the runbook. Your team can maintain on-page discipline going forward using the same patterns and grow the work across new content.