Content & Strategy
Content SEO
Content briefs that treat every piece as a citation asset, not just a ranking attempt. Audits that diagnose where your existing portfolio is losing visibility. Editorial frameworks built so your team produces work that gets ranked and gets cited across Google, ChatGPT, Claude, and Perplexity.
Deliverables
Content briefs per priority topic
Detailed briefs covering target query, search intent, entity coverage requirements, structural outline, depth signals, and citation surface targets. The brief your writers actually want.
Content audit across your portfolio
Existing content reviewed against ranking, citation, and refresh opportunities. Per piece: keep, refresh, consolidate, or retire - documented with reasoning behind each call.
Entity coverage and depth framework
Beyond keyword density. The entity coverage required for AI engines to recognise your content as authoritative on the topic, plus the depth signals that surface in citations.
Editorial structure templates
Article templates structured for both Google ranking factors and AI citation extraction. Sections that AI engines can lift cleanly. Built so your team can apply them consistently.
Citation performance tracking
The layer most content services skip. Per-piece tracking of which AI engines cite the content, for which queries, and how citation patterns evolve over time.
Refresh and consolidation strategy
For sites with mature content portfolios: which pieces to refresh, which to consolidate into stronger pillars, which to retire. The path that protects existing authority while compounding it.
Process
Discovery call
Thirty minutes. We walk through your existing content portfolio, your content production setup, your editorial team structure, and the scope you have in mind. By the end I know whether the work is brief-led (new content), audit-led (existing portfolio), or both.
Portfolio diagnosis
One to two weeks. Existing content audited for ranking, citation, and quality signals. Per piece: keep, refresh, consolidate, or retire decisions with reasoning. Gap analysis showing where new content is needed and where existing content could be strengthened.
Brief production
One to three weeks depending on scope. Detailed briefs for priority topics, each covering target query, search intent, entity coverage, structural outline, citation surface targets, and depth requirements. Built so your writers can produce strong work consistently.
Editorial framework and templates
Reusable templates and framework documentation so your content team can apply the approach internally to new pieces. The brief structure, the audit checklist, the refresh decision framework.
Citation tracking setup and handover
Per-piece citation tracking against priority pieces, with the first 30-day baseline established. Documented handover so your team knows what to monitor and how to interpret the data going forward.
Packages
Content Audit & Strategy
From £2,000
Diagnose what you have and plan what to do
3 weeks
- Full content audit across your priority portfolio
- Per-piece keep, refresh, consolidate, or retire decisions with reasoning
- Citation gap analysis showing where AI engines cite competitors
- Refresh priority sequence with traffic and citation potential
- Documented framework for ongoing audits
Brief Package & Editorial Framework
From £4,500
Briefs your writers actually want plus the system behind them
4 to 8 weeks
- Custom briefs across priority topics (typically 8 to 15 briefs)
- Brief template your team can apply to new pieces
- Editorial framework covering audit, brief, and refresh decisions
- Citation surface targeting per brief
- Citation tracking setup for the resulting content
- Documented runbook for ongoing internal production
Ongoing Content Partnership
From £800/month
Monthly briefs, audits, and citation tracking
Monthly cadence
- Monthly brief production (typically 2 to 4 briefs per month)
- Quarterly portfolio audits with refresh recommendations
- Per-piece citation tracking across AI engines
- Editorial team check-ins and direction
- Direct email access for content questions
Case Studies
Halewood Editorial
Refresh strategy across an editorial portfolio
Editorial publication had 180 pieces in their archive ranging from high-performing pillar content to outdated material dragging down topical authority. Audited the full portfolio, decided keep/refresh/consolidate/retire per piece, then briefed the priority refreshes for the writing team. Topical authority recovered within four months.
Outcome:
Cendric
Brief programme for a B2B SaaS content team
B2B SaaS content team was producing volume but missing citation outcomes. Built 18 detailed briefs across their product pillars, each structured for entity coverage and AI citation extraction. Their writers shipped 12 pieces in the first quarter; six earned Perplexity citations within 90 days of publication.
Outcome:
Quillmark
Editorial framework for a growing DTC brand
DTC brand was scaling content production but each writer was working from their own framework. Built a single editorial framework with brief templates, audit checklist, and citation tracking patterns. The team now ships consistent content without needing the framework owner involved on every piece.
Outcome: